FRAGRANCE PERFORMANCE

Understanding strength and longevity.

Strength and longevity describe how a fragrance projects and how long it lasts on the skin. Knowing the difference helps you choose scents that suit your environment, routine, and personal preference.

Understanding projection.

Projection describes how far a fragrance travels from the skin. Choosing the right level helps ensure a scent feels appropriate for your setting and personal style.

Soft

Soft projection stays close to the skin, creating a subtle and intimate scent experience. Best for personal enjoyment and low-key environments.

• Close to the skin • Office or daily wear • Minimal trail

Moderate

Moderate projection offers balance. The scent is noticeable without being overpowering, making it versatile for most occasions.

• Arm’s-length presence • Everyday versatility • Balanced impact

Bold

Bold projection creates a strong presence and leaves a noticeable trail. Best reserved for evenings or situations where impact is intentional.

• Strong projection • Evening or special occasions • High impact

Strength and longevity, clarified.

Does stronger fragrance mean it lasts longer?

Not necessarily. Strength refers to how noticeable a fragrance is, while longevity describes how long it remains detectable. A scent can project strongly but fade quickly, or stay subtle while lasting many hours.

What makes a fragrance last longer?

Longevity is influenced by base notes, concentration, and how the fragrance interacts with your skin. Woods, ambers, and resins tend to last longer than lighter citrus or aquatic notes.

Why does the same fragrance last longer on others?

Skin chemistry, hydration, and temperature all affect how a fragrance performs. Climate and application areas can also change how long a scent lasts.

Is higher concentration always better?

Higher concentration often increases longevity, but not always projection. The best concentration depends on your preference for subtlety, environment, and how you want the fragrance to feel.

How should I choose the right strength?

Consider where and when you’ll wear the fragrance. Soft to moderate projection works well for daily use, while bolder profiles are better suited for evenings or special occasions.

Find a fragrance that fits your presence.

Whether you prefer a subtle, close-to-skin scent or something with lasting depth and projection, explore fragrances designed to match how—and where—you wear them.